Co: Connect Co:(Prefix)Together Linked: Through your Permanent Jewelry
A Messege From The Founder
Hi! I’m Emma, founder and CEO of CoCo Linked. CoCo Linked was born in my college apartment senior year, with my co-founder and best friend Madeleine. I had noticed someone wearing a permanent bracelet and soon realized that it was out of my price range as a college student. At this point in 2021, permanent jewelry was just gaining popularity in many areas, but it was not yet super accessible. I became determined to figure out a way to offer permanent jewelry that was high quality, at an affordable price. After doing some research I went to Madeleine and asked her if she wanted to take on this venture as a team. Luckily, though with much warranted hesitation (I had a thing for starting businesses without thinking through it) she agreed. After late nights spent creating the brand and figuring out how the heck permanent jewelry even worked, we launched in October 2021. We had countless pop-ups and sisterhood events during the year and before graduating, conjured up the idea for the CoCo-University rep program. Since then, Madeleine is pursuing her corporate career and I have taken over as owner & CEO.
Meet the Owner
Hi! I’m Lauren, the new owner of CocoLinked, and I’m so excited you’re here.
I officially took over CocoLinked on January 1st, 2026, but my journey with the brand started long before that. I first joined CocoLinked as a campus representative at the University of Missouri (Mizzou), where I worked with the company for two and a half years. What began as a college role quickly turned into a passion. Being part of CocoLinked from the inside gave me the chance to grow with the brand, understand its community, and fall in love with everything it stands for.
I graduated from Mizzou in 2024 with a degree in Marketing, an experience that shaped how I think about branding, creativity, and connection. My time at Mizzou taught me how powerful storytelling and community-driven marketing can be—lessons I now bring into every part of CocoLinked.
I’m originally from Kansas City, Kansas, and shortly after graduating, I made the move to Denver in September 2024 to start the next chapter of my life. Today, I also work in sales for Denver’s MLS soccer team, the Colorado Rapids, where I continue to build skills in relationship-building, communication, and strategic growth. Working in professional sports has strengthened my love for teamwork, energy, and creating memorable experiences—values that align perfectly with CocoLinked.
CoCo-University
CoCo-U is our expansion of CoCo Linked. We want as many universities as possible to experience the excitement of permanent bracelets and the bond that they bring. From campus coffee shop pop-ups to sorority sisterhood events, CoCo Linked is a unique addition to any campus community.
Our vision was to hire college students like we were, who will work as reps and continue the growth of CoCo Linked on their campus. This will provide college students with a unique work experience where they will gain insight in entrepreneurship, sales, marketing, event planning, customer service, teamwork and more. We strive to cultivate a supportive community of reps who can connect with each other and build their network.